Many writers find it more than tough to make significant income from selling books. In fact, the overwhelming majority of book writers will never be able to live comfortably from book sales alone. Hard, but true.
Delivering presentations is a great way to counteract this harsh reality in a couple of ways. For one, presentations are an excellent platform for connecting with an audience.
Done correctly, oral presentation of your message gives the listeners more intimate insight into you - the messenger - that does not readily come across when you deliver your message in writing. In turn, because of this deeper connection, many in your audience may want to take a piece of the message home with them and will wind up buying some of your books at the back of the room.
I have a confession to make.
I'm a die hard NFL fan. (Go Steelers!)
I truly enjoy the 17 weeks of the regular season, the intensity of the playoffs, and the season's culmination, that is the Big Game in February.
[If you're not a football fan, indulge me for a bit. I promise to make this relevant to your author-based business.]
Once the season it over, I find myself eagerly anticipating the next one to start. During the off season, I'm looking to fill the void with virtually any bit of news that might help me dominate my fantasy football league next season. Thank goodness there's a 3-day period in the Spring that's guaranteed to fit the bill.
The NFL draft.
For these three days, the brain trust for each of the 32 teams do their level best to acquire those college players who they think can help their respective team either become or remain a winner in the future.
And the drama...
Congratulations! You've written and published a book. Maybe two or three. That's awesome. Now you're living on Easy Street, kicked back and living fat off the royalties.
On top of that, you're making the impact you want to because your book is reaching countless thousands whose lives are being changed because of your wisdom.
Even more, you're able to sow into the lives of others more than you were able to harvest yourself at one point -- all because of your book.
Wait...what, you're not?! Weren't you supposed to do "the work" of writing once and make passive income from it over and over again? I thought you were supposed to wake up every morning and see your bank balance growing day after day from your book sales.
Who sold you that bill of goods?
Like a lot of authors, I tend to have several projects swimming in my brain at any given point in time. Maybe you can relate. For example, I've seriously considered converting my books, Daily Deposits for the Soul and The Bible Cure for Anxiety, into audiobooks for some time. In fact, in June 2013 I signed up for an Audiobook Creation Exchange (ACX) account, to get me at least one step closer to achieving that accomplishment. ACX is an Amazon company that serves the unique function of bringing rights holders of books (i.e., authors and publishers) together with potential audiobook producers (i.e., voiceover narrators), and places the final product into the Amazon, Audible, and iTunes marketplaces.
After looking into the audiobook creation process by reading the instructions on ACX, attending audiobook creation webinars, and watching YouTube videos, I concluded that the process wasn't too complicated and that it was something I would do - eventually. Although I reasoned that the project was worth pursuing, it just didn't pass the mustard for being worth doing then. In my opinion, other opportunities were more pressing and more promising.
And that's how things were until I received an email from ACX on February 27. In a nutshell, that email announced that ACX was changing its royalty payment structure to a flat rate of 40% of sales, effective with every project offer that was not accepted before March 12. This was a reduction from a royalty that started at 50% and escalated to as much as 90% of sales based on total sales volume. And while I hadn't planned to create or market audiobooks in 2014, it soon became imperative that I convert both books to audio ASAP.
Here are 3 things about this experience you should know when it comes to getting your target market to act on your offers:
This Slideshare presentation shows 7 different methods you can use to share your expertise and teach others what you already know. See if you can identify any methods included here that can help you to make a profit and a greater impact.
Are any of these teaching methods now on your radar to consider using in the future? If so, which ones and why? Can you think of any other profitable methods for sharing your knowledge?
Enroll in my free self publishing course
It's my privilege to have on the blog, Kent Sanders. Kent is the Professor of Worship at Saint Louis Christian College in Florissant, MO where he also directs their Chapel services. Kent blogs at The Artist's Suitcase, which focuses on resources and reflections for those on the creative journey. This involves musicians, artists, worship leaders, writers, speakers, and anyone who loves to create.
Kent has become what most would consider an expert with the popular productivity tool, Evernote. Evernote can be invaluable for organizing your thoughts as well as your tasks and, ultimately, for completing your complex projects. Kent has created the Take Note System Evernote training program specifically to help authors and other creatives in completing their projects and achieving their goals.
So without any further ado ...
Chances are that you've heard before, but it certainly bears repeating:
"Virtually everyone judges a book by its cover, whether they're a grade schooler or a grandparent." (Tweet that)
And when potential readers are looking at a host of books on Amazon or elsewhere, if your cover looks drab and uninteresting, then they'll go right past it and head to one that grabs their attention. Even though the information inside your book may be top notch, you will lose sales. But what's worse is that your book won't impact the lives of the people for whom you wrote it.
Do you have a problem with getting your ebook cover noticed? If so, I've written this post because I believe I can help you with getting an ebook cover noticed and what this post is going to do is show you three tips to make sure that your potential readers notice your ebook cover from the multitude of other ebooks out there to choose from. The first tip this post is going to give you is to use an attractive image. The second tip is the effective use of color. The third tip is to use the right font.
Do you have a manuscript that you want to get published? If so, I've written this post because I believe I can help you with getting your manuscript published and what this post is going to do is show you the three best tips to get your book published. The first tip this post is going to show you is to make sure the manuscript looks the way you want it to in the book. The second tip is to select a print on demand publishing platform. And the third tip is to upload the book files onto the publishing platform. And in this post, I'm going to go through each one of those, and I'm going to give you an outline of what you need to do.
There are times in everyone's life that cause us to consider the path we're on, and whether it's leading us to a destination we want to reach.
Maybe your journey up to this point has led you exactly where you thought you wanted to be. Only you find yourself unfulfilled and dissatisfied.
Perhaps your journey has included some unexpected blows that you neither expected, nor had any say about, such as a work layoff, a serious illness or the passing of a close loved one.
Or maybe the journey has been such a crappy one that you have to wonder why things have turned out the way they did - whether the choices that got you there were the right ones.
I think about Moses living as an adopted Egyptian for 40 years. The choice for him to live in Pharoah's house was not his, but rather his mother's and Pharoah's daughter when he was an infant. But Moses did make a bad choice to kill an Egyptian soldier, forcing him to flee and live out the next 40 years among his Hebrew kinsmen. I imagine he had plenty of time to reflect on his life and the decision that drove him out of the palace and to tending his uncle's flocks. And I believe that time of shepherding was necessary to dissociate from some of the palace upbringing so that he could better relate to the Hebrews he would eventually liberate from Egypt.
I too have a humbling experience that I believe makes me better equipped to relate to the people I serve. Being "let go," has given me the time to reflect on where my life is heading, and to contemplate what I want it to look like going forward. It has made me take a deep look at who I want to serve, and how I may make a positive impact in their lives. It has given me a built-in understanding of other authors who want to make significant income from sharing their message.
So with that, I am announcing that this blog has a redefined focus:
"To help nonfiction authors and aspiring nonfiction authors to make a significant income from sharing your message so you may have more freedom and make a greater impact."
The blog will maintain an undercurrent of Faith that may be evident either explicitly or not. I believe that Faith is a necessary component to having a fully successful life, and I make no apologies for that (Tweet that).
However, I do not require you to believe as I believe in order to benefit from this blog. If my teachings can help you to become more successful in your endeavors, then I am glad to be of service. Also, if you know of someone who is within the target audience, I would appreciate you sharing this blog with them as well.
What do you think of the renewed focus of the blog? Is there some area of your life that you need to rethink and possibly revise?